WinPatternAnalyze my top reps →
Menu
Illustrative example — not customer data

SAMPLE TOP REP ANALYSIS

See the difference between a call summary and a winning pattern.

This fictional example shows the level of behavioral evidence, interpretation, and coaching guidance WinPattern is designed to produce.

Fictional sample company

Northstar B2B Software

Mid-market workflow software · Discovery-stage analysis

24discovery calls
12won
12lost
2performer cohorts

All company names, call excerpts, cohorts, findings, and counts on this page are simulated for demonstration.

EXAMPLE WINNING PATTERNS

From observed signal to coachable behavior.

01

SKILL NAME

Pain Quantification

High · observed in 9 of 12 won callsIllustrative example — simulated data.
Observed signal

Business impact is confirmed before solution framing.

Top rep behavior

Frequently quantify operational impact before presenting the solution.

Average rep behavior

Often move to product explanation immediately after the customer describes a problem.

Evidence example
“How often does that delay happen, and which teams absorb the cost?”
Interpretation

The difference is not asking more questions. It is determining business impact before solution framing.

Recommended coaching

Before introducing the solution, confirm who is affected, how often the problem happens, and what the current cost is.

02

SKILL NAME

Decision-Process Mapping

Medium-high · 8 supporting momentsIllustrative example — simulated data.
Observed signal

Stakeholders and approval steps surface during discovery.

Top rep behavior

Clarify who evaluates, approves, and lives with the decision before agreeing next steps.

Average rep behavior

Confirm a next meeting without testing whether the right stakeholders will be involved.

Evidence example
“Who besides you will need to be confident before this can move forward?”
Interpretation

Strong reps treat the buying process as part of discovery, not an administrative follow-up.

Recommended coaching

Map users, evaluators, blockers, and final approvers before proposing a mutual next step.

03

SKILL NAME

Objection Diagnosis

Medium · 7 supporting momentsIllustrative example — simulated data.
Observed signal

The rep identifies the concern behind the stated objection.

Top rep behavior

Ask a short diagnostic question before responding to price, timing, or integration concerns.

Average rep behavior

Answer the first objection immediately with features or reassurance.

Evidence example
“Is the concern the implementation effort, or uncertainty about adoption after launch?”
Interpretation

The advantage comes from classifying the objection before selecting a response.

Recommended coaching

Use one diagnostic question before offering proof, explanation, or a concession.

04

SKILL NAME

Buyer-Confirmed Next Steps

High · present in 10 of 12 won callsIllustrative example — simulated data.
Observed signal

Next actions include owner, purpose, and timing.

Top rep behavior

Ask buyers to confirm what the next meeting must accomplish and who should attend.

Average rep behavior

Offer a calendar slot without securing buyer ownership of the next milestone.

Evidence example
“If we bring your operations lead in Thursday, what decision should we aim to make?”
Interpretation

A scheduled meeting is not the same as buyer commitment. Strong next steps advance a decision.

Recommended coaching

End each call by confirming the next decision, participants, owner, and date.

YOUR TEAM WILL HAVE DIFFERENT PATTERNS

Discover your team’s winning patterns.

Start with the conversations and outcomes your sales team already creates.

Discover your team’s winning patterns →